Skeet Ulrich returns to the Scream universe for Angry Orchard Video, a pop-up experience heading to NYC in October
Scream fans will have the chance to step into a 90s-inspired, pop-up video store in Manhattan next month as part of Angry Orchard Video, an immersive experience inspired by the iconic slasher franchise.
Angry Orchard is hosting the event to promote the company's new Thriller Variety Pack, and as part of that, the company will transform a downtown Manhattan space into a nostalgic video store in celebration of Scream's 30th anniversary. The event will run from October 2-3, and Skeet Ulrich, who played Billy Loomis, one of the original Ghost Face killers, will make a special appearance at Angry Orchard video to celebrate the launch of Mystery Caller, a new Ghost Face-inspired cider featured in the Thriller Variety Pack.
"Part of the magic of Scream was the time it came from, when going to the video store was part of the experience," said Ulrich in a press release. "It's been incredible to see how different generations continue to connect with the franchise, and Angry Orchard Video brings fans back to that era while giving them a chance to step into the world of Scream in a completely new way."
To Ulrich's point, the initial Scream is a movie steeped in 90s culture, including the video store era. One of the main characters, Randy (Jamie Kennedy), works at a video store where some of the main characters hang out. Additionally, Billy, and his killing partner, Stu (Matthew Lillard), are uber horror nerds, to the point they constantly quote horror movies.
As part of the experience, guests 21 and older who visit Angry Orchard Video will receive a customizable membership card. The card will feature their photo and help guide them through the experience. The pop-up will also feature cider tasting, exclusive merchandise, photo opportunities, and other Scream-inspired experiences.
Meanwhile, the Thriller Variety Pack is already available nationwide and includes the following flavors:
NEW! Mystery Caller: As elusive as it is refreshing, Mystery Caller will leave drinkers guessing the exact blend of its scream-worthy ingredients…because you never truly know what’s behind Ghost Face’s mask.
NEW! Caramel Apple Curse: Refreshing and indulgent, this all-new flavor combines buttery salted caramel with tart orchard apple.
Blood Orange: Packed with juicy apple and honeysuckle notes, it slices through ordinary orange flavor to deliver a bolder, zesty sweetness with a blood-red hue.
Headless Pumpkin: Crisp apples meet vibrant pumpkin flavor, hints of vanilla ice cream and crumbly pie crust in this nostalgic blend that rivals your grandmother’s pie.
"Scream is incredibly nostalgic for so many fans, and as we celebrate the 30th anniversary of the franchise, we wanted to bring that ‘90s nostalgia to every part of this collaboration,” said John Dorman in a press statement. Dorman, who is director of marketing at Angry Orchard, added, “From the VHS-inspired artwork on the Thriller Variety Pack to Angry Orchard Video, we’re bringing fans back to a time when picking out your next scary movie was just as memorable as watching it."
To reserve a spot and to learn more about Angry Orchard Video, visit the company's page on Eventbrite. Spaces are limited.
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